As much as I’m enjoying these sessions, I’m sure glad we’re through with week one. I’m definitely going to need the weekend to let all of this amazing content marinate into my brain before week two starts up! Now let’s skip the chit-chat, and get down to business.
How to Take Control of Your Social Body Language to Maximize Your Social Brand, Bryan Kramer
Bryan started his presentation with the stat that 93% of communication is based on nonverbal body language. So when you’re communicating on social media, that’s A LOT of posts you need to write in order to get people to know who you are. His main point is to be human (#H2H), and in his words, “fakers suck” because “authenticity is the most important factor to gaining credibility in social.” This is proving itself more and more true as I wade through the world of social media. Just be yourself and the rest will fall into place. And being funny doesn’t hurt either.
How to Streamline Your Social Media Activities with Proven Tools, Ian Cleary
The first thing Ian asked us was, “Do you dream of being on top of it all?” I think my eyes filled with tears as I shouted, “You bet your sweet @$$ I do!” at my laptop. Ian recommended loads of tools to help yourself get organized. Tools to auto-release your content, help you find content options to share, find websites to link to your site, and so much more. I have to say, I was shocked at the amount of tools he provided in 35 minutes. I felt overwhelmed and far from “on top of it all.” The thought of new tools, new passwords, more things to log in to totally freaked me out. But as with most things, trying new stuff is scary, and same goes for this. When social media is your career, you can’t settle into a rut or you will be as obsolete as Friendster. When you’re presented with a list of tools like Ian gave us, I recommend you pick one or two that address your pain points and give them a try. That’s the advice I’m giving myself and anyone else who came out of this session feeling as I did.
How to Find Out Where Your Ideal Audience Is Using Social Media, Neal Schaffer
Neal started his presentation by talking a little bit about social strategy and how important it is to understand your customer. By knowing what they are interested in, how old they are, and where they are located, you can target them on social platforms. He narrowed down the playing field by limiting the search to four of the twelve most visited websites in the U.S.: Facebook, LinkedIn, Twitter, and Pinterest. Something new I learned is that you can sign up for the advertising function on these platforms and utilize it to locate your demographics. Did you know that when you sign up for advertising on Facebook and Twitter that you get access to a snippet of code that you can paste into your website’s tag manager and find who on Facebook and Twitter are visiting your site? Facebook and Twitter also have the ability to upload an email list and they will match the emails up with accounts on their platforms. Stuff that sounds both cool and creepy, but let’s face it, the internet can be creepy.
If you didn’t get a chance to listen to these sessions, I highly recommend you do so before next week. Thanks goodness for the recordings. I have a heck of a meeting schedule next week, so I’ll probably be listening to most sessions on demand. Daily recaps will probably turn into weekly recaps!
This post comes paired with polenta with sausage and mushroom sauce. #noms.