Last week was a doozy! Being sequestered in training for 5 straight days meant that I had to use every free moment to catch up on the Social Media Success Summit sessions. I won’t waste any more time, let’s get down to business.
Honestly, Google+ is not my favorite form of social media. I’m on it, but I sure don’t use it very much, and definitely not to it’s fullest potential. These sessions got me really thinking about how much more I should be doing, especially since Google+ posts have such SEO power. Of the many tips that were given, here’s what I took away to try to implement in the immediate future (baby steps):
- Create circles and engage with them
- Start a Community, and work intimately with them as they will be your advocates
- Use hashtags
- Add your own images/graphics (don’t settle for the defaults)
- *Bold headlines* ← I had no idea it did this!
- Post your events to Google+ → They can be inserted into Google Calendars which may increase attendance
Personally, I use Facebook to post pictures of my daughter and “like” pictures of my friends’ kids. I use it in a limited way for business since I work for a B2B software company and don’t have a personal “Facebooky” connection with my audience. That being said, there were tips in this session that will be valuable moving forward:
- Make the posts about your audience, not you
- Write in a conversational way, as if talking to a friend
- Don’t use Facebook to sell stuff, use it to build a community and grow an email list; nurture the email list so that you have prospects that can become customers
- Use Facebook Insights! Andrea Vahl provided a handy schedule to implement:
- Daily → Look at your Engagement
- Weekly → Look at Reach and Competitors
- Monthly → Take a deep-dive into Likes, Like Sources, Post Types, and Negative Feedback
I use LinkedIn heavily for work; I manage a group and company page. Where I really fall short is managing my own profile. I learned through these sessions that there is a ton that you can do to attract people to your profile page. I’ve always treated mine as a resume, only updating it when I get a new job. Here are the handy tips that rose to the top for me:
- Unify your branding between your personal profile, group, and company page
- Use keywords in your profile experience, summary, and interests to attract more visitors
- Make your profile personal, don’t be afraid to share details to attract like-minded people
- Be yourself
- Engage strategically; it’s not about marketing, it’s about building influence
- Ask for recommendations and reciprocate
Twitter is hands down my favorite form of social media, so I was very excited for Twitter-themed Thursday! Here are the takeaways I found most valuable:
- If you’re having trouble creating new content, curate it.
- Try a tool like Buffer. I just started Buffer, and I’m really enjoying it!
- Enable Twitter Cards
- Add a bit of code to your website, and you can tweet links containing rich media which saves more of those 140 characters for relevant text.
- Build relationships by treating Twitter like a cocktail party; mingle, engage, be human, be giving
- Share only content that you want to be known for
- Quotes and resources are great things to share; large retweet factor
- Never be boring!
Here’s to an awesome week two. Today’s sessions on blogging were incredibly insightful — look for a recap soon!