Are you using Instagram for marketing? I’ve had a personal Instagram account for a few years now, but began using it for marketing only five months ago. Although I have a small following, I’ve found it valuable as an easy and fun way to demonstrate company culture. The Social Media Success Summit sessions on Instagram have given me a lot more to think about, so let’s get to it.
How to Implement a Successful Instagram Marketing Plan, Jenn Herman
I have no idea how Jenn fit so much content into 35 minutes. She provided many tips from Instagram content to optimizing your profile. If you’re thinking about getting serious with Instagram, it’s time to visit the session recording. Here’s a list of highlights that she provided:
- Use “organic” or native images — create an emotional connection; tell a story
- Take advantage of employee/work events, examples: holiday parties, picnics, etc.
- Use text overlays to make your message even more clear → try Canva, PicMonkey, Recite This, to name a few
- Use videos; people on Instagram love cute and funny videos
- Showcase products, how-tos, tours, behind-the-scenes, reveals, etc.
- Provide exclusive content for your Instagram followers
- If you share it everywhere, it’s not going to gain a following on Instagram
- Use a unique hashtag to create your own Instagram “gallery”
How to Use Instagram to Sell, Sue B. Zimmerman
Sue’s session focused on selling on Instagram, which doesn’t apply to my current situation. That being said, my notes from this portion are lacking. Be sure to listen to her session if this is an area of great interest to you!
- Instagram is the fastest growing social media network worldwide
- Instagram offers many types of notifications and opportunities to engage:
- Direct Messages
- Direct messages are great for exclusive offers and discounts. Get in touch with your community!
- When you’re starting out, use more than less hashtags to test and figure out what works best — it’s not like Twitter where you have an extremely short space to write your message
How to Create Attractive Visuals for Social Media Marketing, Melanie Perkins
So what is the tool that nearly every speaker has plugged since the beginning of the summit? Buffer? Yeah, but what is the other one? That’s right, Canva. If you haven’t tried it yet, you should. Then you should immediately watch Melanie’s session.
One of the most impressive aspects of Melanie’s presentation was the presentation itself — completely created within Canva, so she could seamlessly demonstrate within her “slides.” She walked through the process for creating color palettes, font palettes, photos filters, and much more. Even though I’ve seen the “Filter” button a million times in Canva, I have never clicked on it, therefore never realized how deep you can go in using preset filters or even creating your own. #mindblown
While watching Melanie’s session, I took a ton of notes on how to create color palettes ‘n what not in a step-by-step format, but I really don’t think it’s much use to share unless you see the process visually. If you are even dabbling in Canva, I strongly suggest you watch the recording of this session. You need to see how awesome this application is and all that you can do with it. I like that there are so many options for more technical designers, but you don’t necessarily have to go that deep if you don’t want to. Again, I’ve been using Canva for a couple months now and Melanie went over things that I had no idea were available. Seriously. Check it out. Right now. Do it.
Here’s a quick tip that Melanie provided. You know how in previous sessions about visual media people have mentioned creating a series of quotes or tips, then “Buffering” them on Twitter to keep a steady stream of original content? Well, Canva is the way to do it, baby! Set up a template, tweak the text, download, repeat. You’ll have a series in no time!
I apologize for the late turnaround on these last few #SMSS14 recaps. I could give you excuses, but I won’t bore you with them. Think of it as a way to keep all of this fabulous social media content fresh in our minds!